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Trophy provides a core set of primitives to help you ship gamification experiences faster. But gamification is not something you can set and forget. A key part of running a gamified platform is experimentation — tweaking and optimizing the user experience to ensure that users keep coming back. Usually, you’d have to build these tools yourself, but with Trophy you get a simple experimentation stack out-of-the-box.
We have plans to extend Trophy’s experimentation capabilities in the future to support more granular A/B testing of your gamification features.

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Control Ratio

Trophy has a built-in capability to automatically A/B test gamification features using a control ratio. Found on the integration page of the Trophy dashboard, the control ratio adjusts the percentage of users that are assigned to the ‘control’ group versus the ‘experimental’ group.
Trophy returns the control attribute as true or false in most APIs that relate to user data allowing you to conditionally show gamification features to users who are in the experimental group. If you plan to measure the overall impact of gamification features, make sure to only show those features to users with control set to false.
The control attribute
{
  "id": "user-id",
  "email": "user@example.com",
  "tz": "Europe/London",
  "subscribedToEmails": true,
  "control": true,
  "created": "2021-01-01T00:00:00Z",
  "updated": "2021-01-01T00:00:00Z",
  "attributes": {
    "department": "engineering",
    "role": "developer"
  }
}
Trophy also doesn’t send any Emails or Push Notifications to users who are in the control group.
Analytics dashboards then compare retention and user engagement between users in the control and experimental groups allowing you to measure the impact of the features you build with Trophy and adjust mechanics where necessary.

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Retention & Engagement

Both retention and user engagement are important metrics to use when measuring the impact of changes on the user experience. The following sections outline what each means and how it relates to features you build with Trophy.

Retention

Learn how to measure the impact of gamification on retention

Engagement

Learn how to measure the impact of gamification on user engagement

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Get Support

Want to get in touch with the Trophy team? Reach out to us via email. We’re here to help!